Around eighteen months ago we were hit with a trademark infringement relating to the name of our grapefruit-powered IPA. Emanating from the be-suited corridors of power that now control the Estate of Elvis Presley, we were slapped with an order to change the name of our beer.
We lost the initial battle – but held our ground and appealed. And won.
BrewDog Elvis Juice rules the roost once more. So this weekend we are getting’ all shook up.
To celebrate the fact that we won't be facing any heartbreak, we want you to visit the bar in Berlin Mitte dressed in your best jumpsuits and Elvis impersonations this coming Saturday and Sunday and a 0.3l glass of the Juice is on us! Make sure to tweet, insta and FB yourself in the bar with your favourite grapefruit galvanizer!
We lost the initial battle – but held our ground and appealed. And won.
BrewDog Elvis Juice rules the roost once more. So this weekend we are getting’ all shook up.
To celebrate the fact that we won't be facing any heartbreak, we want you to visit the bar in Berlin Mitte dressed in your best jumpsuits and Elvis impersonations this coming Saturday and Sunday and a 0.3l glass of the Juice is on us! Make sure to tweet, insta and FB yourself in the bar with your favourite grapefruit galvanizer!